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While , Sprint s technology chief dodged the iPhone question on Monday.
I m not in a position to comment on that, CTO Stephen Bye said, speaking at the . Unlike T-Mobile, Sprint is widely expected to start carrying an iPhone once Apple introduces the latest models. Analysts have said that the company once it gets its hands on the device.

Bye notes the company has done pretty well in recent years even without an iPhone to sell.
Asked whether the carrier expects to be able to maintain the fully unlimited plans it offers today, Bye said it is a constant, ongoing discussion within the company.
We always look at our cost structure and our ability to support that, he said. Clearly it is a differentiator.
Although there is a cost to offering such services, Bye notes that such plans are also the easiest to explain to customers.
Tiered plans also force customers to try to make sense of a world in which apps vary widely in how efficiently they use the network.
They are in no position to make that decision, he said.

We cannot draw up a business model that accounts for the wholesale theft of our product. It s true for pharmacies. It s true for the automobile industry. It s true for software developers. And it s true for us. MPAA chair Chris Dodd, speaking at the Atlanta Press Club

Some people will feel sad about it and nostalgic about it. But we have a better tool now. The Web site is continuously updated, it’s much more expansive and it has multimedia. Jorge Cauz, the president of Encyclopaedia Britannica Inc., which has stopped printing physical books after 244 years, and will stop selling them when current inventory runs out

is trading one slightly awkward but endearing brand for another Smartr as it prepares to launch its contact management tools as a set of apps made by itself and other companies.
The first two Smartr apps are for Gmail and Android, available today; the next one on the list is iPhone. The Gmail and Android apps had previously been in beta, so the news today is more about the overall strategy than their existence. Xobni s Outlook product will continue to be called Xobni.
All the Smartr apps will learn from users emailing, social networking and calling histories, compiling a detailed and constantly updated dossier on each contact. That expresses itself in some handy features, like an autosuggesting email composer that understands which people belong in a group together and whether to use their work or personal email.
That kind of feature may be especially useful on mobile, where users can type just a few letters rather than scroll through alphabetical lists of people they know.
Another Smartr feature compiles an automatic Twitter list of the accounts for all the people a user has recently emailed.
Xobni CEO Jeff Bonforte said upcoming Smartr apps will include caller ID and map views, and described recent company hack projects such as a Facebook app that shows when two users first met and an -style game.
Bonus video: Does the new brand make anyone else think of The Simpsons ? See below:

Sometimes, too much technology can be a bad thing. Busy families struggle to coordinate schedules among all the devices they have using Microsoft Outlook, Web calendars and a multitude of apps. Yet, no single program unites all of these calendars in one place.

This week, I tested something that attempts to do just that. I ve been using Skedi, a $10 app for the iPhone and iPod touch made by Rodax Software. It imports third-party calendars, lets family members create activities to which they invite or delegate one another (or other people, like a baby sitter) and it syncs Skedi events back to other programs, like Google Calendar. The best feature of Skedi is that it displays family members availability, much like Microsoft Outlook, so a person can see when others are free or busy.
As dreamy as this app sounds, it needs work. It s only accessible on the iPhone and iPod touch and won t work with Microsoft Outlook calendars. It also needs more adjustable settings. Future iterations will make it more accessible via other devices as well as the Web, according to Rodax. An Android app is planned for this year and an iPad app is expected this year or early 2012.
Over the past two weeks, I ve come to really appreciate the value of an app like Skedi. My husband has been at a conference in California and I ve made several attempts to make plans with friends for when he returns. One by one, I ve had to cancel a Friday night dinner, a Saturday night concert and an attempted Sunday night rescheduled dinner because I made the mistake of thinking that no news of plans meant he had no plans.
Unfortunately, my husband couldn t step away from the conference to test Skedi with me. (I tested it with a colleague.) This brings up another matter: Scheduling is a participation sport. The more people who use a scheduling app, the more useful it ll be.
Skedi gives different people different permissions. Kids aren t required or even asked to respond to an event, which is fine for younger kids whose parents plan their schedules. (The term parents can be used loosely; a grandparent or friend can be added as a parent. ) One prompt encouraged me to add a car in the kid section so it was automatically reserved for an activity.

Left to right: The Skedi app lets you create an event, respond to the event and see when family is busy.
To set up Skedi, I created an account using my email and a password, and then followed prompts to add other parents, kids, baby sitters and friends to the account using their names and emails. People who are invited to Skedi get an email with a link that walks them through setting up an account. But they ll each have to buy the app for their devices if they want to use it. The Rodax Software website suggests using Apple s workaround for this: signing into each device with the Apple ID originally used to buy the app, but this can be a pain.
After adding people, I was prompted to add my calendars, though only calendars that follow an Internet standard called CalDAV will work. These include the Apple Calendar and MobileMe, Google Calendar, Yahoo and AOL. I added Google Calendar by entering my Google account email and password. In the final setup step, I told Skedi to use my Google Calendar as the default calendar for adding events.
Once setup is complete, Skedi doesn t let users add or remove people from accounts. Rodax s president and founder, John Boyer, said that fixes over the next two weeks would enable making these and other changes to calendars.
Skedi looks a lot like iCal on the iPhone, including + icons in the top of the screen that add events. Skedi is divided into three sections: Family Calendar, My Calendar and Notifications. Family Calendar shows an overall view of each person in the account, and color-shading—blue for parents, tan for kids and brown for baby sitters—on calendar dates represents when people are busy.
If someone in your Skedi account imports a calendar to his or her account, like her work calendar, appointments on that calendar are represented with the colored shading but are marked as Private. This lets family members know the times aren t free but prevents them from seeing the details of that work calendar.
I created events by giving them titles, adding a location, specifying the start and end times, designating a person in charge and selecting the people in my Skedi account who I wanted to join. Skedi checks each person s availability so I know who s busy or free. Even if a person is busy, Skedi still lets me add them to the event.
The Notifications section tells you if someone has invited you to an event, delegated you in an event or canceled an event. Alas, these alerts are only accessible through the app, though Mr. Boyer said email alerts will be available in the next two weeks.
Back at my computer, I opened Google Calendar on my Web browser and saw events other people in my account and I had added using Skedi. A booked by Skedi note beside each event clued me in on how these events were added. This is especially helpful for people who add events on the go and forget they did it.
The current iteration of Skedi has too many kinks in it, and the app will be much more useful when it s accessible by means other than the iPhone and iPod touch. Still, the idea of saving time by automatically showing family members availability is a big plus.
Write to Katherine Boehret at

Frequent travelers are increasingly turning to their iPads to book flights, get directions, find the best local restaurant, reserve a hotel room or rent a car.
As a result, Greystripe, in April, says that it has seen travel-related mobile ad campaigns increase by nearly 50 percent over the past year.
In a study, it found that the overwhelming majority of iPad owners, or 91 percent, used their device for a travel-related activity. The data was collected from Greystripe s 971 users on a network of iPhone (including the iPod touch), Android and iPad devices during June.
Specifically, it found that 47 percent of iPad users booked hotel rooms, which seems to coincide with the boom of applications catering to this activity.
I ve written in the past about how , including Expedia, Kayak, Priceline and even start-ups, like HotelTonight, which will find you a room the night you need it. What s more, InterContinental Hotels Group, the massive hotel chain that includes Holiday Inn,  it recorded $10 million in mobile revenues in April, jumping from only $1 million in the same period a year earlier.
Following closely after hotels, Greystripe said 37 percent of iPad owners used the tablet to book a flight; 28 percent have used it to make a restaurant reservation; and 24 percent have used it to rent a car.
Although Greystripe found that applications were not required, in fact, 69 percent of iPad users were more likely to use the mobile Web compared to 49 percent of iPhone and Android users.

, a peer-to-peer car-sharing service in the vein of Getaround and RelayRides, launches today at Stanford. The Wheelz team comes from electric vehicle infrastructure company Better Place and includes the former CEO of Mercedes-Benz s North American R D.
That car-specific leadership experience which CEO Jeff Miller said expresses itself in excruciating attention to detail and reliability is actually somewhat unusual among next-generation transportation companies, which are often more philosophically driven by a desire to reduce the world s dependence on oil.
Okay, but there still are a heck of a lot of people doing what seems like exactly the same thing, right? We have a team that s better equipped to build a technology solution for the problem we re trying to solve, was Miller s response in an interview this week.
Miller said he also thinks he has an edge with Wheelz strategy of launching in the trusted environment of a college campus, where .edu email addresses and Facebook friends of friends can help car owners feel comfortable lending out their vehicles. He added that Wheelz will continue to launch on college campuses before it takes on the rest of the world. So far Wheelz has just 18 cars in its Stanford system, but it s adding more each week.
Atherton, Calif.-based Wheelz has been in development for about six months and includes in-car hardware with a card for unlocking it, a $1 million insurance policy, and a Web site and iPhone app for managing bookings. In the photo above, Miller is demoing unlocking the car with his Wheelz iPhone app. The company is funded with $2 million from backers including former Facebook executive Chamath Palihapitiya and Felicis Ventures.

today debuted a couple of new photo creation and sharing tools: Its first official and a new communal photo-sharing experience.
Flickr, which has 68 million registered users, is for people who care about photos, said product head Markus Spiering.
So the Android app puts special emphasis on retaining high-resolution images, even if photo filters are added, and offers options to modify the flash, ratio selection, and shutter focus from within the viewfinder. Users can also scroll through their libraries of photos though like on the Web, non-paying users can only see their 200 most recent photos.
Flickr previously released an iPhone app in 2009, which will be updated soon, said Spiering.
The other new Flickr feature, called , helps users set up URLs they can share with rooms of 10 people where everyone can flip through, zoom in on and draw on photos in real time. So, for instance, a family could set up a time to virtually flip through an album of photos together and text-chat about them. Photo Session URLs last 24 hours and are only available in Safari (including on iOS devices), Firefox and Chrome. It s kind of like Google Hangouts, without the video.
Yahoo s Steve Douty, who is VP of applications and mobile product management, pitched the new Flickr features as part of a larger Yahoo strategy toward building an interest graph for its users and giving them deeply personal digital experiences. Yahoo had been a part of the Facebook platform announcements last week, and is now offering a personalized view of Yahoo News that shows users what their friends are reading.

I , but at least Plantronics latest model is dead simple to set up.

Turn it on and the Marque M155 literally talks you through the process of setting it up for either Android or iPhone. What s more, there are apps for both smartphone platforms, aimed at showing you other things you can do with it.
Once you have it set up, the Marque M155 is kind of like other such devices. One nice touch: It is designed to allow calls to be answered simply by saying answer.
The headset comes in either black or white and will sell for around $60. The white model, though, is set to be exclusive to Verizon for a bit; the company is bundling it with the new HTC Rhyme.

More than 15 months after at WWDC 2010, Apple is finally ready to unveil its successor.
Later this morning, the company will debut its latest iPhone, the fifth in the handset s history. Though it s not precisely clear what form it will take, most observers expect the fifth-generation iPhone to boast a dual-core A5 processor, one gigabyte of RAM, an improved camera, a dual-band GSM/CDMA chip that will transform it into a so-called world phone that can support multiple wireless network standards, and a rumored virtual personal assistant that arose out of .
Beyond that, we re likely to hear more about iCloud (which may steal the show) and , , and perhaps an update or two to the company s long-running iPod line. We ll also get to watch , an event that may well set the tone for his new role.
So join us here for what promises to be an exciting morning. Our live coverage begins at 10 am PT.
Live Blog
8:50 am: We have arrived on the scene at Apple s campus in Cupertino, Calif.

9:22 am: The real reason why they held the event in Cupertino: omelettes!

9:44 am: The doors have opened and attendees are filing into the auditorium to the sound of Eric Clapton s Let It Rain.
9:48 am: Lots of tech luminaries in the audience here today. A quick scan of the room reveals Twitter CEO Dick Costolo, AT T Mobility President Ralph de la Vega, Verizon chief marketing officer Marni Walden, longtime Apple analyst Charlie Wolf and newly minted Qualcomm COO Steve Mollenkopf.
9:54 am: Most of Apple s executive team Phil Schiller, Eddie Cue, Bob Mansfield, etc., are now seated down front. The auditorium s pretty much filled to capacity. We should be starting any moment now.
9:58 am: Five minute warning.

10:00 am: The lights dim and here s Tim Cook, ready to deliver his first big product announcement. Lots of applause.
10:02 am: This is my first product launch as CEO I m sure you didn t know that. I love Apple, and I consider it a privilege to work here. I am very excited by this new role.

10:03 am: I want to welcome you to Apple and to this room, which has a particular significance for us. In this room we launched the MacBook Air and other products this room reminds us of the innovations we ve announced at Apple.
10:04 am: This is an extraordinary time for Apple, says Cook, before running through some metrics. He talks briefly about Apple s new store in Hong Kong, which recently launched.
10:05 am: Tim Cook is using Steve Jobs s playbook, beginning with a series of updates, starting with Apple retail. Apple just opened two stores in China one in Hong Kong and one in Shanghai.
There is amazing momentum here, Cook said, showing the all-glass staircase. Only Apple could do this.
Also doing good business it had the best Day One store performance of any store.
10:06 am: We sold more Macs on opening day in Hong Kong than we sold at any other store opening in the world, says Cook. Now a video documenting the launch of the Hong Kong store.
10:07 am: Cook steps back into the spotlight. We now have six stores in China. We now have 357 stores in 11 countries.

10:08 am: Moving on now to product updates. First up, some thoughts on Lion. Cook cites Walt s review of Lion and his remark that it s one of the best operating systems ever. I don t think I could have said it any better, says Cook. He adds that, to date, six million copies of Lion have been downloaded.

10:10 am: At the same time we announced Lion, we announced the MacBook Air. It s wicked fast. Our customers love it and our competitors are desperate to copy it, Cook says. The Mac and MacBook are the number one best-selling desktop and notebook in the United States.
10:11 am: More metrics, the Mac s installed base is approaching 60 million around the world.
In U.S. retail, says Cook, Macs are selling one out of four PCs.

10:14 am: Next up: Music. It was only 10 years ago that iPod launched and it not only revolutionized the way we listen to music, but it revolutionized the entire music industry. It reminded us why we love music so much. It made music part of our lives again. The iPod quickly became the number one music player in the world. To date, Apple has sold more than 300 million iPods.

10:15 am: Cook notes that the iPod is still an important business for Apple and the halo effect still remains strong. The iPod is still a lot of people s first introduction to Apple.
Sixteen billion songs downloaded on iTunes.
10:15 am: Moving on to iPhone now. This is probably why most of you are in the room today. Cook notes the device s extraordinary growth. Ninety-three percent of the Fortune 500 are testing or deploying the iPhone.
Customer satisfaction for the iPhone is very, very high, says Cook. The iPhone is pummeling the competition. He cites the recent ChangeWave and J.D. Power customer satisfaction surveys.
10:18 am: Talking now about the iPad. IPads are showing up everywhere. IPads in schools are helping kids learn in amazing new ways. Every state in the U.S. now has an iPad pilot program or deployment. And almost 1,000 schools have a one-to-one program About 1,000 universities across the U.S. have iPad programs.

10:20 am: IPads are also showing up in airplane cockpits and in hospitals. Over 80 percent of the top hospitals in the U.S. are either testing or deploying iPads. 92 percent of the Fortune 500 are testing or deploying the iPad.
A stunning metric considering the device has only been available for 18 months.
Three out of four tablets sold in the U.S. are iPads.
10:22 am: Nice. Cook name-checks ATD. Consumers don t want tablets, they want iPads.

10:23 am: Cook welcomes Scott Forstall to the stage to talk about iOS.
IOS is the number one mobile operating system with 43 percent of the market, says Forstall. He also notes that the iTunes App Store is the number one store for mobile apps. Customers have downloaded more than 18 billion apps to date. There are one billion downloads per month. Apple has now paid out more than $3 billion to developers.

10:25 am: Forstall talking about a new app called Cards. Allows you to create greeting cards on your iPhone or iPad. Apple will produce them and distribute them. You make the card. We do the rest. We ll even send you a push notification the day your card is delivered.
10:26 am: Price: $2.99 in the States, $4.99 internationally.

10:28 am: Now, a broad overview of iOS 5. Developers love it, says Forstall. He notes the OS has more than 200 new features, though he s only going to talk about 10. Notifications: iMessage, a new messaging service between iOS users. IMessages are pushed to all your devices so you can start on one and pick up on another.
Next up, a brand-new app called Reminders. Offers location-based reminders via geo-fence. Remind me to pick up my laundry when I leave work.
10:31 am: More: Twitter integration. We ve deeply integrated Twitter into iOS. You can tweet photos, Web sites from Safari, videos from YouTube.
Next up: Newsstand. There are a lot of publications that are now building subscriptions for the iPad the New Yorker, GQ, Vanity Fair. Newsstand organizes your subscriptions and downloads new issues in the background.

10:31 am: Moving on now to the camera, which Apple has also significantly updated. Better-quality photos and new ways to edit and improve them on your iPhone.
Next, Game Center: 67 million people are using Game Center. Apple has added friend discovery and game recommendations to the service, among other things.

10:34 am: Next up, Safari: Forstall talks briefly about Reader, which makes Web pages easier to read. He moves on quickly to tabbed browsing before jumping ahead to Mail, which has been enhanced with better search functionality, etc.
Now, PC-free. There s no need for a computer. You take your iPhone out of the box and you can set it up. Also: wireless updates.
10:35 am: IOS 5 will be available as a free update on October 12.
10:36 am: Eddie Cue takes the stage to talk about iCloud. Quick overview of how iCloud manages photo storage and distribution. It just works.
Over a third of the music we sell in the iTunes store is purchased on iOS devices, says Cue. He notes that once iCloud launches, songs purchased via iPhone or iPad on iTunes will automatically be downloaded to a user s Mac for no additional charge.
Moving on now to PhotoStream. With PhotoStream, photos taken on your iPhone are automatically sent to iCloud and then pushed to your other devices. They even download right to iPhoto on your Mac.

10:38 am: Now, Documents In The Cloud. Same scenario. Documents synced to iCloud are updated across devices. Start editing on your Mac, continue on your iPad and finish on your iPhone.
10:39 am: More from Cue: Buy a book on your iPad, start reading it, move to your iPhone and continue right where you left off.
Contacts and Calendars work the same way. Update once, update everywhere.
10:40 am: Find My iPhone has been updated to find Macs as well.
New app: Find My Friends. Locates family and friends via same sort of Find My iPhone mechanism. Timed location sharing. Easily locate friends and family, temporary sharing option, simple privacy controls and great parental restrictions.

10:42 am: Moving on now to iTunes Match. With over 20 million songs, Apple has the largest music store in the world. We ll scan your music library and match it, and if we find something we don t have, we ll upload it. Again, the goal here is data ubiquity across devices.
ITunes Match is $24.99 per year.

10:45 am: Cue wraps up with a broad overview of all the iCloud services he just mentioned. ICloud ships on October 12. ITunes Match goes live closer to the end of the month.
Now, a video break. Promo for iCloud that touts the same features Cue just described.
10:46 am: Phil Schiller takes the stage to talk about iPod.

10:47 am: We re still making great iPods. In fact, it s the best lineup we ve ever made.
Apple s rolling out a few updates to the line today. First, the iPod nano, which has been made easier to navigate and enhanced with some fitness-related improvements, plus UI additions (new clocks, etc.). Mickey Mouse watch!
New prices, $149 for 16GB, $129 for 8GB.
10:50 am: Next up: the iPod touch. Schiller notes that the device is now the most popular portable game player in the world.

10:51 am: Schiller says iOS 5 and iCloud will bring tremendous upgrades to the iPod touch.
Apple s now offering a white version of the touch.
$399 for 64GB, $299 for 32GB, $199 for 8GB. They ll be available on the 12th.
10:53 am: Here we go. Moving on now to the iPhone.
10:54 am: Despite competitors trying really hard to copy the iPhone, says Schiller, they just haven t been able to do it. How do you follow up a hit product like the iPhone 4? With the iPhone 4S.
Retina display. Same design with metal band around exterior.

10:55 am: IPhone 4S will run on the same A5 chip that s in the iPad. Also up to seven times faster graphics, which will do some amazing things for games.
Mike Capps from Epic Games takes the stage. Talks about Infinity Blade and its forthcoming successor Infinity Blade 2. Amazing graphics. Dynamic Light Rays, something the company used in Gears of War, has been brought to the iPhone.
This is really impressive. Very cinematic, but running in real time.
10:58 am: Infinity Blade 2 will be available December 1.
10:59 am: Schiller returns to talk about battery life. Eight hours of 3G talk time, 10 hours of video, etc.
11:00 am: Moving on to the antenna, which now intelligently switches between two antennas to transmit and receive. Better call quality and faster data. Downlink speeds are double the iPhone 4: 5.8 up, 14.4 down.
Heard these numbers before? Schiller says these are the same numbers that rivals often claim are 4G.
11:02 am: As expected, Apple has unified its CDMA and GSM devices into a single world phone.
11:03 am: There s a new camera system as well.
For the iPhone 4S, we set our sights on competing not with other phones, but with point-and-shoot cameras. So we ve added an eight megapixel sensor that shoots 3264 2448. we ve also added backside illumination with a sensor that gathers 72 percent more light. On top of that we ve placed a hybrid IR filter for better color accuracy and we have a five-element lens that offers 30 percent more sharpness, f/2.4 aperture.

11:06 am: Built in to the camera: Face detection and better auto-white balance. The new camera is also significantly faster. Takes just 1.1 seconds to take a first picture and .5 seconds more to take a second.
I don t know what Droid Bionic users do between pictures, says Schiller. Get coffee, I guess.
11:08 am: Showing some photo examples now. Great sharp colors and detail.

11:09 am: Moving on now to video. The 4S shoots 1080p HD video. Some applause for that. Also features video image stabilization, temporal noise reduction.
Quick video demo. Hot air balloon ride.

11:11 am: Moving on now to AirPlay. Quick overview of the technology and then the news: Apple is bringing AirPlay mirroring to the iPhone.
11:12 am: Schiller wraps up by rehashing the announcements he s just made. He s really stressing iOS 5 and iCloud.

11:13 am: But we really haven t discussed the best feature yet it s all about voice.
New feature: Siri, an intelligent assistant that helps you get things done just by asking.
What we really want to do is just talk to our device and we want to talk to it any way we d like.

11:14 am: Schiller invites Forstall back on stage to do a Siri demo, but cautions that it s still in beta so things could go awry.
Forstall asks Siri, What is the weather like today? The phone replies with, Here is the weather for today, and a screen detailing the weather.

11:16 am: Do I need a raincoat?
Siri: It sure looks like rain today.
Siri actually understands the concept of raincoat and how it relates to weather. Pretty sweet.
11:16 am: What s the time in Paris?
Siri gives an accurate time and shows a clock.
Wake me up tomorrow at 6 am.
Siri sets an alarm and tells the user that it has done so.

11:17 am: How s the Nasdaq doing today?
Again, an accurate vocal reply and a screen showing a market chart.
Apple has partnered with Yelp to integrate restaurant reviews. It has also integrated maps. Give me directions to Hoover Tower. Siri provides them.

11:19 am: You can also ask Siri to read your text messages.
Forstall demonstrates an exchange in which he receives a lunch invitation, checks his calendar, and sends a reply to the original sender with a suggested date for lunch. This is all done hands-free, simply by talking to the phone.

11:21 am: Remind me to call my wife when I leave work.
Siri creates a reminder with a geo-fence so that when he leaves work, it will remind him to call his wife.

11:22 am: Search Wikipedia for Neil Armstrong.
Siri heads right for Safari and pops the Armstrong page on Wikipedia.
Apple has also partnered with Wolfram Alpha to do dictionary searches, calculations. Define mitosis. What s the exchange rate on the Euro right now?
11:24 am: How many days until Christmas?
Eighty-two, in case you were wondering.

11:24 am: Forstall notes that you can t use Siri to do everything, but you can use it to do a pretty broad spectrum of things call people, create reminders, compose and dictate email, traffic and directions, weather, stocks, set timers, contacts, search Web, create notes, search wolfram alpha.
Who are you, Siri?
I am a humble personal assistant.

11:27 am: Schiller returns to the stage. He adds that Siri takes dictation, before noting that the service is both contextual and conversational.
When iPhone 4S launches, Siri will be available in English, French and German, with more languages to follow.

11:28 am: Now, another video.
Typical Apple reel with the company s executive bench talking about the design and development of the iPhone 4S.
11:32 am: For more on Siri, check out .

11:30 am:
iPhone 4S
64GB for $399
32GB for $299
16GB for $199
iPhone 4 will now be available for $99, 8GB only.
iPhone 3GS, 8GB for free.
Very aggressive pricing.
IPhone 4S preorders begin Friday. The phone will ship on October 14.
11:35 am: IPhone 4S will be available on AT T, Verizon and, yes, Sprint.
When the rollout is done the iPhone will be in 70 countries, on 100 carriers.

11:36 am: Cook returns to wrap things up with another overview of the morning s news.
When you look at each of these things, they re industry-leading in and of themselves, but what puts them out front is how they re engineered to work together so well. Only Apple can make such powerful hardware and services like this and bring them together. I am so proud of Apple and all the people that worked so hard to make these things a reality.
And with that, he leaves the stage.
And so ends a workmanlike job by Cook in his first big product introduction. But you can t help but miss the showmanship that Jobs always brought to these events; he would have made the Siri technology explanation really sing.
The event s over. Thanks for reading.

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